"Oh! Danny Boy... The Knights... The Knights... Are Calling!"

Honoring Jan Maas for presentation to MCEI on her famous "I Love New York" campaign.

That's the theme making the rounds in St. Anne's parish in advance of the promised "roasting and toasting" of a retired advertising executive and longtime Msgr. John's Knights Ad and Promotion Director, Dan Burns, by his Knight buddies scheduled to take place at a dinner-dance in Koenig's Restaurant, Floral Park, at 7 P.M. on Saturday evening, Feb. 24. This. according to Grand Knight Bob Guida and a quartet of Knights' committeemen : "Jay" Lynch, John Parks, Joe Hayes and Past Grand Knight Jim Ciofffi. Reservations at $55 each may be made by calling (516) 352-2457.

On hand, in addition to the Knights, their wives and parishioners will be Knights dignitaries, the Clergy, the Burns family and former members of Burns' talented Sales Promotion staff at the William Esty Advertising agency formerly in New York City, now extinct---a victim of advertising's merger mania.

In a probable effort to protect his reputation in advance of the 'toasters and roasters,'" Burns has reached into his dusty photo file to recall his days as "advertising's guru of sales promotion" (N.Y. TIMES) which also ran a full-page feature on him and his department written by the late Times Advertising columnist, James Dougherty.

Honoring former Governor Mario Cuomo, keynoter at an MCEI conference in the N.Y. Hilton Hotel in 1979.

Burns also served as International Chairman of MCEI Marketing Communications Executives, a trade organization made up of sales promoters from the U.S., Europe and Japan. Here are some photos from his file.

Now, come and see what "Msgr. John's Knights" "Toasters and Roasters" have to say in answer to Dan's photo flurry at the "Oh! Danny Boy..." dinner-dance on Saturday, Feb. 24 at Koenig's Restaurant, Floral Park. Again...for reservations, call (516) 352-2457.

"Msgr. John's Knights" represent Msgr. John C. Seidenschwang Council, Knights of Columbus, Garden City, NY 11530.

Burns (third from left), then part of Esty's new business team, joins Esty and Datsun executives rejoicing after Esty's winning of the Datsun account in an historic presentation battle in California. Burns (right) with Joel Harnett, publisher of Marketing Communications magazine at MCEI Conference in 1980. Burns with baseball immortal Willie Mays (center), Colgate publicity chief and Esty copy directors after Mays starred in Colgate's famous "Help Young America" print promotion involving the Boys Scouts of America, the Girls Scouts of America, the Boys Clubs, the Girls Clubs and 4-H clubs. Promotion moved millions of coupons for Colgate products. Burns as Chairman of the Council of Regents of his alma mater St. Francis College in Brooklyn assists Bro. Donald Sullivan, St. Francis President, in honoring David Foster, Chairman of Colgate, for his highly successful Colgate Women's Games at the college's Charter Award Dinner at the Waldorf-Astoria, 1978.